Having effective tips on hand will not only provide guidelines, but can assist in an enhanced use of your SMS marketing software. Here are nine that work well:
Keep it simple – Your texts should be short and simple without any fluff.
Stay Professional – Every text should be professional, without the use of text speak language. Grammar, spelling and punctuation should be correct. It is important to stay professional in the eyes of the customer while building your brand.
Know your target audience – In every text you send, the target audience must be addressed. Understanding their needs will help you craft promotions to send a text message that will make a difference in this demographic, further driving traffic into the nail salon.
Increase Your Attention – Make sure your clients are aware of, and receiving your SMS texts. You should always have a signature phrase to alert the client the text is from you.
Be Personal – Your texts messages should be personalized for your clients. Utilizing your SMS software to address each text with the name of the person will enhance your brand and image, while developing loyal customers.
Use Branding Basics – It is important to use tactics that will not only warrant a response, but by using a call-to-action, your clients will also have something to do that will keep them interested in what you have to offer at your nail salon.